Ride Snowboard Company manufactures and markets snowboards, boots, and bindings. It operates as a subsidiary of Ride, Inc. since 1995 and is based in Vashon, Washington. Ride Snowboards was founded in late 1992 by Tim Pogue and his partners Jamie Salter and Roger Madison.
One of the largest snowboard companies in the United States, Ride, Inc. is a leading designer, manufacturer, and marketer of snowboards, clothing, and related accessories. Ride's merchandise is marketed under the brand names Ride, Liquid, 5150, Preston, Cappel, and SMP Clothing.
Ride's snowboard program continues to design industry-leading snowboards utilizing its Thermal Construction Technology process and which feature unique performance innovations like Cleave Edges, Slimewalls and Carbon Array power distribution. Ride's latest all-mountain snowboard models include the Ride DH Wide Snowboard 2010, Ride Yukon Wide Snowboard 2010 and the Ride DH 2.1 Wide Rocker Snowboard 2010. It's freestyle boards are Ride Canvas Matix Rocker Snowboard - Women's 2010, Ride DH Wide Snowboard 2010, Ride DH Snowboard 2010 and the Ride DH 2.1 Wide Rocker Snowboard 2010.
Through the passion and dedication of all of Ride's employees and global affiliates, Ride has firmly established itself as a snowboard industry leader.
